Women represent 70% of online furniture shoppers in Brazil

Posted in Brasil on Tuesday, 14 October 2014. Print

A Brazilian e-commerce of furniture has applied a survey to define the main profile of the virtual shoppers in this segment around the country

Women represent 70% of online furniture shoppers in Brazil

The e-commerce of home and decor in Brazil has handled almost R$ 1 billion only in the first semester of 2014, according to e-Bit - institution that evaluates the satisfaction of Brazilian consumers in their online purchases. Considering the volume of sales growth, the Lojas KD - a virtual store which operates in this segment in Brazil - produced a profile of online furniture buyers around the country. For this, they applied an exclusive survey with over six thousand consumers between the months of July and September.

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The survey indicates that the main consumers that are making their purchases at the virtual store are cosmopolitan women: around 70% of customers are female and live predominantly in large urban centers. They come from the biggest capital cities in Brazil, such as São Paulo (state of São Paulo), Rio de Janeiro (Rio de Janeiro), Belo Horizonte (Minas Gerais), Curitiba (Paraná), Salvador (Bahia), Porto Alegre (Rio Grande do Sul), Brasilia (Distitito federal) and Recife (Pernambuco). However, Campinas (an important city in the interior of the state of São Paulo) is also on the list.

Among the most popular items of the e-commerce are chairs, niches, racks, kitchen and living room furnitures. And the average ticket of furniture is R$ 405.

Read in Portuguese: Mulheres são 70% dos compradores on-line de móveis


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