Trend platform with great design competence

Posted in Germany on Tuesday, 21 June 2011. Print

From 26 to 30 August, everything at Frankfurt Fair and Exhibition Centre will once again revolve around the subjects of lifestyle, home interior design and giving when more than 2,000 exhibitors present their latest innovations at the Tendence, the biggest international consumer-goods fair in the second half of the year. As in the past, particular emphasis will be given to design. With its broad spectrum of furnishing ideas of all different kinds and styles, Tendence is also becoming an increasingly important new-products showcase and an interesting order platform for the international furniture trade.

Trend platform with great design competence

The ‘Trend Products of the Year’ will be presented in a variety of categories for the first time at Tendence 2011. The associated Home & Trend Award competition is organised by Messe Frankfurt and the independent Life Care Initiative.  The exclusive Media Partner of the Home & Trend Award is Germany’s MÖBELMARKT magazine for the furniture trade.

The Home & Trend Award is given in four categories: Bath & Wellness, Furniture & Interior Decoration,  Home Textiles & Decoration and Garden & Leisure. Besides design, entries are also judged in terms of their innovativeness, product benefits and ergonomics, as well as ecology, sustainability, resource conservation.

The Home & Trend Award is special because it has a two-phase judging procedure. After a jury of high-calibre experts has made a preliminary selection, consumers are included in the competition and asked to choose the ‘Trend Products of the Year’ from the nominated products. Naturally, the award-winning products will be on show in a special exhibition at Tendence.

An important highlight for all design aficionados is the ‘Talents’ promotional programme, in which 35 students, university graduates and young designers are taking part this year. Of particular interest to visitors from the furnishing trade are likely to be the 14 participants from six countries who will be showing new products from the fields of furnishing and interior design at a special show in Galleria 0.

‘Talents’ is an initiative of Messe Frankfurt and aims to give young designers the chance to present their latest innovations to an audience of trade visitors and, therefore, to lay the foundation for a successful career.

Even now, there is no doubt that the coming ‘Talents’ presentation will be a fascinating must.  For example, Peter Böckel from Frankfurt emphasizes multi-functional benefits and he has succeeded in creating standard lamps that can also be used as shelve or coat racks.  Also very interesting is the work of Hanna Emelie Ernsting. Her ‘Moody’ series includes the ‘Moody Couch’, a sofa with an over-sized cover that enables users to snuggle down and take a nap or simply relax for a while.

Looking ahead to the results of Tendence 2011, the organisers, Messe Frankfurt, are optimistic – an optimism that arises from the willingness of the industry to exhibit in Frankfurt. Thus, the number of registrations received has constantly been above the level of the previous year.  Confidence is also given by the course of business at Tendence 2010, which was distinguished by an eight percent jump in the number of visitors. Altogether, 57,000 trade visitors from 90 countries made their way to Frankfurt for the show.

Tags: Fair, Tendence

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The International Alliance of Furnishing Publications (IAFP) is an association of the foremost trade publications from each country, based on quality editorial content and on circulation.
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