According to the Serasa Experian Retail Activity Index there was a rise of only 0.1% on the movement of consumers in retailers throughout the whole country in October (compared to September), with seasonal factors already discounted.

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In comparison with October of 2013, the rise came up to 3.4%. With these results, the movement of consumers in the retail market accumulated, from January to October of 2014, a rise of 4% regarding the same period from last year.

Economists from Serasa Exparian say that a more intense movement was stopped by high interest rates, expensive credit, inflation hitting its threshold and a low trust level from consumers.

Despite a lukewarm overall state, some areas showed increased activities in October if compared to September. On the opposite direction, there was a 1.1% decline in furniture, household items and computers.

Read in Portuguese here.