Serasa Experian: retail stable in October

Posted in Brasil on Tuesday, 18 November 2014. Print

According to data released by Serasa Experian, after a 0.9% increase in September, market kept virtually stable in October

Serasa Experian: retail stable in October

According to the Serasa Experian Retail Activity Index there was a rise of only 0.1% on the movement of consumers in retailers throughout the whole country in October (compared to September), with seasonal factors already discounted.


Read also:
- Do you know how to sell kitchens?
- The prompt response brings new clients
- Black Friday 2014 is coming to Brazil


In comparison with October of 2013, the rise came up to 3.4%. With these results, the movement of consumers in the retail market accumulated, from January to October of 2014, a rise of 4% regarding the same period from last year.


Economists from Serasa Exparian say that a more intense movement was stopped by high interest rates, expensive credit, inflation hitting its threshold and a low trust level from consumers.


Despite a lukewarm overall state, some areas showed increased activities in October if compared to September. On the opposite direction, there was a 1.1% decline in furniture, household items and computers.


Read in Portuguese here.


The International Alliance of Furnishing Publications (IAFP) is an association of the foremost trade publications from each country, based on quality editorial content and on circulation.