Rest and Luiza Helena Trajano in Móbile Lojista

Posted in Brasil on Tuesday, 28 October 2014. Print

This month's Móbile Lojista brings article about rest, concerning bedroom furniture and matresses

Rest and Luiza Helena Trajano in Móbile Lojista

Modern consumers want more practical and functional furniture, that combine design and good quality. Furniture industry works towards this demand, especially on pieces utilized in resting environments, like bedrooms.

Inside the special report on Móbile Lojista 312, the reader will see the best there is concerning furniture inside four walls. Manufacturers, professionals and retailers comment the news, trends and the furniture scenario to this room that, regardless of size, needs a combination of factors that meets relaxation and comfort, whereas it is about raw materials, technology or design.

Read also:
- Women represent 70% of online furniture shoppers in Brazil
- Brazilian Northeast importance in consumption
- Young&design 2015 Award

Another highlight for this issue is the interview with KD Store's operational director, Thiago Fiorin Gomes. The company sells furniture online and, with 11 years on the market, has a 20% to 25% growth annually, he says. “Today, the problem is not 'if it sells', but 'if you sell'”.

Children have been conquering more space during purchase decisions, including the selection of furniture. According to the Trend Bulletin released in March by the Micro and Small Enterprises Support Service (Sebrae, in Portuguese), Brazil is the second largest consumer of zero to 10 years of age children products. This market moves R$ 50 billion every year. Inside the article, details about the behavior of this public and the market to serve this demand.

Besides that, in October Curitiba (PR) received Congresso Moveleiro's 5th editions, this year in nationwide character, pointing the ways to the industry and showing that it is necessary to walk along the retail market to reach market demands. During the congress, Luiza Helena Trajano, president of Magazine Luiza, one of Brazil's largest retailers, talked about the need of uniting manufacturers. The magazine brings an exclusive interview with the executive.

Still in Móbile Lojista, news about Brasil Móveis, scheduled for May 2015 and sponsored by Alternativa Editorial/Revista Móbile. The event has already 95% of its capacity sold.

Móbile Lojista's online versions is available here for subscribers.


The International Alliance of Furnishing Publications (IAFP) is an association of the foremost trade publications from each country, based on quality editorial content and on circulation.