Movelsul Brazil focus on new consumers

Posted in Brasil on Monday, 04 November 2013. Print

Movelsul Brazil: furniture industry shows that it is paying attention to different market trends.

Movelsul Brazil focus on new consumers

According to the Credit Protection Service (SPC) and the National Shopkeepers Managers Confederation (CNDL), 88% of consumers interviewed have declared themselves as been conservative or moderate regarding shopping. However, 47% have admited that, moved by impulses, have already bought something they never even used.

The furniture category appears as related to shopping planning. According to the research 30% of Brazilians have as their main consumption dream homeownership or home improvement or home furnishing. This percentage is slightly bigger (32%) among classes C, D and E, which are being called 'new consumers'.

Read also:
- Home furnishing is a consumption dream in Brazil
- Brazilian retail grows 0.5% in September
- Brazilian furniture faced price reduction

Questioned about the research results, the president of the Association of Furniture Industries of Bento Gonçalves (Sindmoveis), Cátia Scarton, said that the furniture industry is paying atention to these new market trends and is working to fullfil the exigences of this public. “Movelsul Brazil, the main furniture fair in Latin America, is focused in these consumers since its last edition, in 2012”, says Cátia.

Sindmoveis is the organizer of Movelsul Brazil, which happens in even years. According to Cátia, the fair shows lots of different products and the event is able to fullfil all home necessities.

“There are furniture and accessories for gardens, laundry and bathroom areas, offices, kitchens, bedrooms, upholstery, dining rooms and living rooms. There are also carpets and eletronics”, says Cátia. She adds: “We believe the fair is the ideal place for companies who want to make good business and also for the final consumer that wants to know the main novelties in furniture”.

Photo: João Cláudio Silva


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