Movelpar 2013: Event stands out with furniture innovation

Posted in Brasil on Tuesday, 19 March 2013. Print

Online coverage of the fair by website eMobile established key trends in furniture design.

Movelpar 2013: Event stands out with furniture innovation

Morata Projetados is the newest brand of furniture group Todeschini. The company, established to meet the demand of furniture to the current reality of new Brazilian residences, is one of the exhibitors at the furniture fair Movelpar 2013.

According to Roger Francium, vice president of Móveis Carraro, the brand offers quality, design and versatility with a competitive price. Turning small spaces in large environments is a new market niche. “Morata arrives to furnish Brazilians homes in a smarter way, providing an opportunity for access to designed furniture,” said Francium.

Small spaces, product launches and other innovations have been featured in other stands at the fair. The company Colibri launched new closets and benches, showing the diversification of products that meet the needs of different classes and consumption.

“Among the innovations stand out the overlapping sliding doors wardrobes and racks, allowing greater internal use; application of rhinestones; glass top 1 cm thick to TVs; structural glazing and new colors," said Marcos Danilo, design expert.

Focus on space and colors

Since 2007 designing furniture for the public from 11 to 18 years, Santos Andirá launched wardrobes with greater depth, modular components, use of niches and soft colors.

Also, HB Móveis seeks differentiation with multipurpose extensible products. Another feature of the furniture brand is the use of mirrors, glass and screen printed pieces. Futhermore, HB invests both in neutral colors – gray and oak – and strong colors such as yellow and carmine red.

One of the launchings at Movelpar is the line Audace. The pieces use panels with different colors, metal accessories and silicone rollers, telescopic slides, LED lamps, mirror and reflecta glass.

Patented products

The group Simbal exhibited the first corner rack in Brazil. They also filed for a patent for the product. The company launched its first children's furniture collection; the new line of upholstered, with retractable models and different finishes; and an armchair with patch work in print. The brand follows the trend of using crystals and bets on unique finishes.

Another company that applied for a patent is Lukaliam Móveis. The dressers Master, Carisma and Max differ from others for bringing keyed storage compartments and chromed handles and casters.


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