How Occa-Home's Kate Mooney built an online brand

Posted in International on Tuesday, 25 March 2014. Print

Designer homewares etailer Occa Home has quickly become a UK leader. currently attracts nearly 200,000 visitors each month – around 40% of which are returning visitors, and 25% returning shoppers. Last year, the company attracted significant investment from retail financiers including former Tesco boss Sir Terry Leahy, further accelerating its already-impressive growth. Amazingly, Occa Home’s founder and CEO Kate Mooney initially built the reputation and reach of the brand with next to no marketing budget – Paul Farley finds out more …

How Occa-Home's Kate Mooney built an online brand

Occa Home’s roots are in architectural and interior design practice Occa Design, founded in 2003 and specialising in hotel design. This strong background in working with high-profile brands to furnish homes and hotels throughout the UK, Europe and the UAE led founder and CEO Kate Mooney to identify a consumer demand for the designer furniture and accessories seen in hotels, and launch Occa Home in 2010.

Much of the website’s growth is due to the marketing and PR Kate has carried out since its launch, and it’s this topic that our discussion will focus on – what low-cost marketing and PR techniques has Kate employed to build her brand, how might these be applied to other businesses, and what are the limitations?

Read the full Q&A with Kate here.


The International Alliance of Furnishing Publications (IAFP) is an association of the foremost trade publications from each country, based on quality editorial content and on circulation.