Brazilian Northeast has great importance in consumption

Posted in Brasil on Tuesday, 21 October 2014. Print

Study from Kantar Worldpanel shows that the classes D and E were responsible for the region's development

Brazilian Northeast has great importance in consumption

The Northeast accounts for 25% of the amount of retail in Brazil (in value), analysing the period from January 2013 to January 2014. The region holds the highest growth and relevance of the country, according to research conducted by Kantar Worldpanel.

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According to the survey, the growth of the Northeast has been driven by D and E classes, which together are responsible for 43% of consumption (in value) in the region. The C class already represents 37% of consumption and A and Bclasses, 20%. When compared with Brazil's total, the class that most drives consumption is the C class with 43%, followed by the classes A and B with 32% and finally 25%, the layer formed by D and E.

In the Northeast, most households consist of couples with small children, but large families with five or more people and young families also stand out compared to the rest of the country.

Where to buy

Traditional retail is the main option at Northeast, which recorded 50% of the importance value, compared to 46% nationwide. Then, one can't ignore the growth of “atacarejos” (mixture of wholesale and retail), which accounted for 6% versus 5% significance throughout Brazil. The small retailers also has a large stake in value, accounting for 20%.

According to the survey, 7.8% of Northeast consumers shop for immediate consumption, which is a large number compared to the rest of the country (4%). Purchases of supplies also call attention, with 53.2% of the preference.

Read in Portuguese: Nordeste tem a maior importância em consumo


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