Brazilian families plan to buy more property and furniture

Posted in Brasil on Monday, 25 February 2013. Print

Sales of furniture, including home appliances, advanced 41.9% in volume and 42.6% in value last december.

Brazilian families plan to buy more property and furniture
— by eMobile

The Data Popular Institute, specialized in Brazilian middle class, released a new perspective related to the housing area. Among the key data presented is that 7.9 million families intend to purchase a property within the next two years.

 

"This will to purchase does not mean that the middle class is interested in leaving the rent. A large part is formed by newlyweds who live with their parents or in-laws, for example, "says Renato Meirelles, Data Popular associate director.

 

According to this document, the Midwest middle class shows the highest proportions of rented and assigned households: 28%. In addition, the Northeast has 80% of families with houses and apartments of their own, the highest percentage. In the North and South of the country, 78% of middle class residences are proper. In the Southeast, the percentage reaches 74%.

 

Moreover, the latest edition of Market Performance Furniture report – conducted by the Institute of Studies and Industrial Marketing (IEMI) with the support of the Association of Furniture Industries of the State of Rio Grande do Sul (MOVERGS) – shows that, in December, there was a significant advance in furniture sales. The survey was released last Friday (22).

 

Last December, the retail trade sales of furniture, including home appliances, advanced 41.9% in volume and 42.6% in value. In the yearly aggregate, from January to December 2012, sales have accumulated a strong increase of 12.2% in volume and 8.8% in value.


Advertisement

Banner
The International Alliance of Furnishing Publications (IAFP) is an association of the foremost trade publications from each country, based on quality editorial content and on circulation.
{column_width:30,column_count:24,column_gutter:10,subcolumn_count:0,align:'center'}