The latest collections of newly designed furniture – this is the core attraction for the international buyers visiting the new event. Romania has a long tradition of furniture manufacturing, the largest exports of a wide range of furniture being exported to Germany, but also for Italy, UK, Netherland, France, Russia and other countries the Romanian furniture industry is a steady source.

APMR – Romanian Furniture Manufacturers’ Association – and its organizing partner Euroexpo Trade Fairs have chosen a venue situated at midway between the Henri Coanda International Airport and the historical center of Bucharest, making it easy for the international visitors: Romaero Baneasa (a former aeronautical facility) is easy to reach.

The organizers have put together an exhibition at international standards, thus providing an ideal platform for communication among the players of the market.

Romania is a major exporter, well known for quality furniture. At SIM, the tradition, reputation and efficiency plated with the good taste and innovation will be represented by the most prolific companies in the Romanian market.

The fair is addressed to the final customers, differentiated from demographic, social or economic point of view, as well as the national and international market operators for successful partnerships.

SIM 2011 will be the perfect opportunity for launching new products, being provided with maximum visibility in one of the most effective communication frameworks. The event will feature the exhibition of the best products awarded at the Furniture Design Contest, a professional forum organized by APMR, and is recommended by SIM’s official media partners, Mobila and Magmob furniture magazines.