Furniture China 2016 Reaches An Unprecedented Height

Posted in China on Thursday, 28 July 2016. Print

The organizers have revealed that this year's Home Furnishing Hall will contain many big highlights and industry-leading domestic brands include: Laifei, Weland, UMA, Creative Co-Op Home, GlobalViews, Mocrystal, Hong Casa, Home Value, Letto, sunflower, Art Depot, WWTorre, Sunsister and others. Compared with previous years, there are more diverse household brands. This year Lighting is situated in E7 with Wangkai +Glass, Tikanna, Sung Nox, Comely and other famous brands attending.

Furniture China 2016 Reaches An Unprecedented Height

Splendid Home Furnishing Hall

The organizers have revealed that this year's Home Furnishing Hall will contain many big highlights and industry-leading domestic brands include: Laifei, Weland, UMA, Creative Co-Op Home, GlobalViews, Mocrystal, Hong Casa, Home Value, Letto, sunflower, Art Depot, WWTorre, Sunsister and others. Compared with previous years, there are more diverse household brands. This year Lighting is situated in E7 with Wangkai +Glass, Tikanna, Sung Nox, Comely and other famous brands attending.

Additional Children's Furniture Booths to Meet Market Demand

The Chinese market for children's furniture is recently increasing due to the introduction of two-child policy. To meet the unprecedented market needs, this year's FURNITURE CHINA will open a new children's furniture pavilion, located at Hall W11 next to the #2 Entrance Hall of SNIEC to showcase high quality children's furniture. Exhibitors include major domestic and foreign children's furniture brands such as PAIDI, Sampo Kingdom, PAPAHUG and CIMEN's flagship X·M·B, etc.

"The Sofa of China" Third Season: Searching for Top Chinese Materials

The campaign for the third "the Sofa of China, the Fabric of China", began in May 2016 in conjunction again with the Jiangsu Furniture Brand Alliance and East China software related companies and design agencies, as well as the "Chinese Fabric City" of Yuhang, the "Chinese Textile Town" Dama in Tongxiang and Jiaxing Fabrics to create an upstream/downstream linkage platform for the furniture industry.

This year, Sofa of China will focus on the sofa industry's soft furnishings as the key development sector, with a series of selection events to create competition which can stimulate cohesion and innovation throughout the whole industry chain, as well as promote Chinese sofas to the rest of the world. After the winning "Sofa of China" is selected, it will be displayed in E8B-D20 booths. At the same time, the "the Sofa of China" will be held for all those participating to let them showcase their design concepts, view the Yuhang Brand Fabric City and discover fabrics to work with.

"THAT'S MINE" Design Exhibition

FURNITURE CHINA has always highly respected design works, and offered a platform for professional young designers to present their piece of works. Design of Designers (DOD) is already in its fifth year and 2015's "THAT'S MINE" Design Exhibition spread quickly throughout Shanghai becoming a beacon and launching more new brand publishing platforms.

The Expo's organizers will continue to promote a variety of events and forums on "THAT'S MINE" during September 8-11, 2016adding fresh design vitality to the show. Enthusiasts of home design will be able to see work from famous brands such as Fnji, Ziinlife, MZGF, EY-Products and Beladesign which will be showcased at the Hall E8A and E8B. Plus, there'll be the chance to come face to face with young designers such as Frank Chou, Li Peixin, Ren Hongfei, and Mario Tsai, etc. On top of this, DOD is also the market platform-of-choice for independent designers.

Peripheral Exhibition: "Shanghai Home Design Week"

Shanghai Home Design Week takes place annually in September as part of FURNITURE CHINA. It enhances the industry and creativity in the city, as well as gathers together all insiders from the industry making it an unmissable event.

The city is show ground. Shanghai Home Design Week strives to create a citywide party for design enthusiasts from all over the world. Besides FURNITURE CHINA, design shops, furniture stores, galleries, boutiques, art galleries etc. all offering up interesting designs. With work from household-name brands as well as from young designers, each Hall has its own theme. This year's "Shanghai Home Design Week" sees exhibitions, lectures, workshops, parties, receptions and more scattered across Shanghai which form the backdrop to the city's passion for design.

 


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The International Alliance of Furnishing Publications (IAFP) is an association of the foremost trade publications from each country, based on quality editorial content and on circulation.
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