Mobile Lojista Magazine came up in 1981 and it´s the oldest and most traditional publication of Alternativa Editorial Publishing House. Today, the magazine has 64 thousand readers from all over the country and its target readers are the owners, managers and buyers in retail furniture stores.

It is top of mind in its market segment, and was pioneer in training salespersons and managers with specialized contents, besides information about sales, retail market and operating efficiencies for stores.

It’s a monthly publication.